" Digital content is very important because in the future people will be awake data and data quality is getting better , " said Vice President of Digital Lifestyle Telkomsel , Marina Kacaribu , in Jakarta , Thursday, April 10, 2014 .
He went on digital content will also increasingly attached to people's lifestyles . Digital content will always be favored by mobile phone users . Why , people still need entertainment element even when the phone is also used to support the work .
This is in line with the transformation of telecommunications services to telephone and short message data services . " Digital content can not be separated from the broadband , " said Marina .
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Digital Lifestyle Telkomsel consists of a number of products , among others Sky Music , Video 500 , World Games , TemanDev , and Fun Zone . One of the featured content in Digital Lifestyle 500 is a video service that offers video at a rate of $ 500 per video through cutting pulse .
General Manager and Social Media Portal Telkomsel , Trio Yamad G. Lumbantoruan , mention Video 500 as a fairly sophisticated digital content . This content will determine its operation in accordance with the access network . " For instance accessible in 2G network , it will automatically compress , " he said in the same place .
Marina said , through services that Telkomsel would like to provide equal opportunities for feature phone users to access the video . He added that the videos are quite large contribution to the mobile operator data traffic .
In 2013 , Telkomsel and digital data services accounted for 20 percent of total revenue Telkomsel . In 2015 , in line with the growth of data , the target is expected to reach 33 percent . " If this year the target is in between 20-33 percent , " he said .